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CT_HQ & SBD-E484

Digital Marketing Manager - Full Time - Madrid, Spain

 

Sulzer is a leading engineering company with a proud heritage of innovation. Join our global team to grow your expertise and develop innovative solutions that enable a prosperous and more sustainable society. 

 

Join our Marketing Communications team in Madrid and help us to make Digital Marketing to excellent.
We are seeking a Digital Marketing Manager who possesses a blend of strategic thinking, creativity, and technical expertise. The ideal candidate will have a strong understanding of digital channels, including SEO, SEM, social media, and digital marketing. 
Overall, we are looking for someone who can drive impactful digital initiatives, enhance brand visibility, and contribute to business growth. 🚀.  

 

 

Your main tasks and responsibilities:  

 

1.    Website Rehaul and Content Optimization:

  • In charge of company’s website rehaul for the Chemtech division.
  • Optimizing web content keywords and text to drive high search engine rankings.
  • Performing website (Sitecore) update activities to ensure all content is high quality, up-to-date, and consistent with brand and style guidelines.
     

2.    Lead Management and Nurturing:

  • Optimize the lead scoring model and manage the process to increase the success of lead quality and volume.
  • Manage essential marketing operations initiatives in Nexus/CRM, including lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.
  • Development and execution of compelling lead nurture programs across target business segments and sales funnel stages.
     

3.    Campaigns and Social Media:

  • Setting-up newsletter, webinar, and social media campaigns, other together with Business Unit MarCom responsible.
  • Daily social media posting, including creating posts based on provided input.
  • Monitor and analyze campaign performance metrics, including click-through rates, conversion rates, and overall campaign effectiveness, to identify areas for improvement and optimization.
     

4.    Sales Enablement and Integration:

  • Educating the sales teams regarding demand generation processes and tools to ensure leads conversion.
  • In charge of Marketing Automation integration with Salesforce CRM and integration of additional platforms into the marketing automation software.
     

5.    Reporting and Metrics:

  • Reporting relevant Key Performance Indicators (KPIs).
     

 

To succeed in this role, you will need: 

 

•    Proven work experience in website creation and maintenance, marketing automation, content marketing and social media marketing
•    Excellent understanding of CRM, Nexus, Pardot and Salesforce Marketing Cloud is a must
•    Minimum of 5-10 years’ experience in lead management, marketing automation and digital marketing project management 
•    Proficient in developing training materials and coaching learners
•    Excellent knowledge in website analytics (Google Analytics, Data Studio, Tag Manager)
•    Able to effectively work and communicate at all levels within a matrix organization
•    Analytical mindset
•    High degree of independence and pragmatism 
•    Fluency in English, any additional language considered a plus

•  State any critical aspects as per local employment and/or job requirements.

 

 

What we offer you:
 

•    A permanent contract.
•    A competitive salary as well as participation in the variable remuneration system based on personal and financial objectives.
•    Restaurant tickets
•    Be part of an experienced, international team.
•    A good vibe working environment.
•    Enjoy great office facilities and a perfect location in Madrid Nuevos Ministerios, making your work experience both comfortable and convenient.
•    Other fringe benefits


No visa or work permit support can be provided for this role. 

 

 

Do you have a question about the role? 


Reach out to Alicia Gomez at Alicia.Gomez@sulzer.com or Hiring Manager – Sven Cammerer. 
 
You apply with your employee profile in SuccessFactors, make sure you complete the relevant sections before submitting your application. 

We encourage you to inform your current people manager when you apply for a new role within Sulzer. 

 

We are looking forward hearing from you! 

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Sulzer is an equal opportunity employer. We believe in the strength of a diverse workforce and are committed to offering an inclusive work environment. 

We are proud to be recognized as a Top Employer 2025 in Brazil, China, Finland, Germany, Ireland, Switzerland, South Africa, the UK and the USA. 

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About us

 

Sulzer is a global leader in critical applications for core infrastructure and processes for large essential industries around the world. We ensure the security, quality and durability of critical goods and services by supporting energy security, natural resource management and efficiencies in process industries. This in turn supports the transition to a circular economy. Our integrated solutions add significant value by enabling energy efficiency, carbon emissions and pollution reduction, and process efficiency improvements. Customers benefit from our commitment to innovation, performance and quality through our responsive network of 160 world-class manufacturing facilities and service centers across the globe. Sulzer has been headquartered in Winterthur, Switzerland, since 1834. In 2023, our 13’130 employees delivered revenues of CHF 3.3 billion. Our shares are traded on the SIX Swiss Exchange (SIX: SUN). www.sulzer.com

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